Tag Archives: Self-marketing

A Chill New Year

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My best clients delight in career surprises, and allow for life/work balance.
They understand how “sacrificing your way to success” is an outdated social lie.

“I work with committed, driven actors who know they should be doing their marketing, but aren’t.” This elevator speech doesn’t quite communicate what goes beyond my marketing and postcard work. Whether I work with someone on a simple mailing, or a three month branding program, or in Action Group, or one-on-one coaching, I share more. I share with them a glimpse of their infinite value. Stick with me for a second.

I see, I listen, and then I shine a light on the actor’s value & inner wisdom.
Once you get a glimpse of that, there’s no going back.

We don’t need motivation. All we need is a reminder of who we are: valuable, wise people. Some may say, “I know who I am. I don’t need anyone to tell me my value.” If that’s true, I ask, then why are you working so hard to prove it? Why the endless to-do lists, excessive time spent on useless research, and overkill with classes, headshots & social media? My mission statement confirms: When we rely on recognition outside of ourselves, we are seduced into traps of rule following, people-pleasing, and working “hard” to prove ourselves.

There’s so much noise going on in our heads that we can’t hear our own wisdom.

We see countless social media posts touting the efforts of “the grind” and “the hustle”. Friends regularly post memes of sweating athletes or determined celebrities who worship discipline and hard work, and anything less than that is judged as laziness or dumb luck. Those magical times when we effortlessly receive abundance – and I know you have – are dismissed it as a fluke and then we express guilt for not having worked harder. I can think of nothing more self-defeating.

It is becoming easier and easier for me to live my best life, and I invite you to learn about it in my blog. I want you to experience the ease of doing more, but working less. Or you can ask me questions in person at public events. (Info in my monthly newsletter.)

Wouldn’t you rather enjoy 2019 in a Chill New Way, as opposed to gritting your teeth through “the grind”?

Next speaking event will be January 19th, My slot: 2:30pm-3pm, at the 2019 Pilot Season Career Productivity Meet-Up.


The Golden Rule of Marketing

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I receive several newsletters from entrepreneurs and/or artists in LA. They come in several different forms, and some are better than others. I may not read them all, but I tend to open them all because they are my colleagues. But what actually entices me to read them? Content.

The Internet, at the beginning of this 21st century, is essentially the “Wild West” with no law enforcement and it’s free to anyone willing to travel it! How awesome is that? This has, however, created a sea of “experts” in social media, but who has the best advice? The one that applies to you. But how can you be effective unless you know who/what you ARE!

"Who . . . are . . . YOU?

“Who . . . are . . . YOU?

Better than giving you a list of “10 Dos and Don’ts” (the most common device used in e-marketing), I’m going to cut to the Golden Rule of Self-Marketing: Share who you ARE.  This is too often confused with sharing what you do. While I don’t pay much attention to where my musician friends are gigging this month, I do care how much they love what they’re doing, and this sets the tone of their entire newsletter. I don’t practice yoga, but I read my friend’s yoga news, because she shares her world travels and spiritual experiences.

So if you’re sending out newsletters as a form of self-marketing, always ask, “What can I share about myself, and how does this help others?” I think actors make the most mistakes, when they just send a list of recent bookings. Ask yourself, how does this help others? Instead, share an on-set story, or something you learned along the way.  It doesn’t matter what you do, it matters who you are.