Category Archives: Entrepreneurs

Cookies Are the Cure

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There’s this great scene in the film, Soapdish (1991), where Sally Field’s character – an aging temperamental soap star – is depressed. Her assistant asks if she needs to go to the mall. Through tears, she nods “yes!” Jump cut to her bedazzled self descending down the mall escalator where slowly but surely more and more people recognize her and soon she’s surrounded by adoring fans who want her autograph. Depression cured. Alas, we are not soap stars, nor do we have malls where validation awaits to greet us. Any validation we do get is fickle and unreliable. Others’ opinions of us are based on how they’re feeling that day, after all. (And we cast our opinions in the same manner.)

At least once a week, I see a post from someone who is getting kicked in the teeth by life. Friends try to cheer them up with virtual hugs and well-meaning, but overused sayings. The truth is, if we don’t pick ourselves up, we’re gonna slide right back into the muck. Coming up with a pep talk in the middle of a personal slump, however, is nearly impossible.  Or is it? Here’s how we can prep our pep talk in an honest, look-at-the-facts sort of way before we need it: Make some cookies. I’m not talking empty calorie cookies, but “cookies” that shift our perspective in just one bite. This idea comes from ultra-marathon runner, David Goggins.

Get a jar  – or a vase, or a box, (or ziplock bag you can keep in the car) – and fill it with notes spelling out all of your personal achievements. Their size doesn’t matter, just as long as they matter to you. Here are some of mine:

  • You returned to college at forty, did the work, and graduated as class valedictorian.
  • You traveled the U.S. staying in four star hotels, because you showed up as an actor.
  • Your rode your bike from St. Paul, MN to Chicago, because you decided to.

So when you’re feeling like you can’t possibly get through a painful time, or recover from a gut wrenching blow, reach into that cookie jar and tell yourself the truth.

 

 

 

 

Social Media – What’s Really Going On?

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When confidence is crushed by comparisons, social media has raised the bar on “keeping up with the Joneses”. What’s an actor to do?

The other day, I saw a celebrity’s IG post get over 500, 000 likes. Not 500K followers – 500K likes.

Actors fret over numbers – how many followers/likes do I have? – because they think it’s the be all end all. They think it’s important to casting. So now there’s a rat race to increase these numbers. I’m gonna say something controversial here…I think it’s bullsh&t. I think that for 80% of us, these numbers are unnecessary. I know that some CDs say social media is important, but I know others say it isn’t. I know some actors have been asked for their account handles at auditions, but I know I never have. What’s really going on here? Let’s break it down.

The way I see it, social media is important only when you’re on either end of the spectrum. On the low end: independent projects may choose to rely on “high followers” to help promote/fund their films – essentially using these actors as producers, without the producer credit. On the high end of the spectrum, a big budget TV series may – when narrowing down a series lead – choose the actor whose on-line visibility relates closest to their show.

My page expresses me as an actor

If you notice, I just outlined two different types of social media categories: numbers and presence. The numbers thing is just that – numbers. Companies who specialize in increasing numbers “like” my posts all the time, hoping that I will buy their service. I’ve been liked by strangers with over 20K followers, but I see nothing of substance when I click on their IG page. So not only do I know they paid for it, I also know they’re using me to employ a tactic designed to further increase their numbers.

What must be observed here is the difference between numbers and numbers with meaningful content.

Celebrities and people with great content build their following organically. Here’s how we, too, can create meaningful content  – find our POV. Humans are attracted to distinct, interesting points of view. This speaks to a person’s essence. A few weeks ago, I showed how self-improvement/self-growth is nothing more than the emergence of who you really are. So don’t just post a picture of your food, tell us how you see it. Share with us who you really are. Otherwise it’s just a another lunch pic.

I use my actor’s “pitch” in my bio

So when a producer asks for your social media handles, they’re researching you. They want to see a real person, they want to see who you are. (They also want to see that you’re not an idiot.) I am on FB and IG every single day. Several times. I continue to stumble, but my desire is specific: to maintain authenticity while expressing my POV.

Preparing vs Going “All In”

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When I first moved to Los Angeles from Chicago, I had no plan, no agent, nor any connections. Within the year, I booked three major network co-stars and a national commercial. I tend to “jump off the edge” so to speak, exhilarated to see what happens next. Hence my love for improv.

There’s a difference between investing in preparation/education and going all in. For instance, back in 2003, I delivered a Carmen Miranda impersonation

for my theatre company’s fundraiser, and it brought down the house. I had the movements, the music, the voice and the outfit – none of which I had the month prior. A veteran company member stared at me backstage and softly said, “I bet you put 110% into everything you do.”

Make no mistake – this had nothing to do with working hard. It may look like I work hard, but at it’s core, it’s always been about me going all in. There’s nothing more fulfilling that going fully in. Even at junior high dances, my sisters and I were the only kids who actually dressed up – making it a real event – and danced every dance.

My career coach has a saying: “Part-time actors produce part-time results.” In 2015, I was years into a dry spell that left me financially dependent on my boyfriend, and sadly, the relationship was no longer working. Not knowing where I was going to live or how I was going to support myself, I ended the relationship. I hired a coach. I fully committed to my career, and showed up to the world in a way I hadn’t before. In eighteen months, I added five more network credits, two national commercials, and signed with a better agent.

If we circle around in our heads, trying to figure out the “how to’s” of this and that, we create obstacles that weren’t even there before. Nowadays, everyone is trying to sell us the “Top 10 Secrets of How To – (fill in the blank)”. We know people who collect these “secrets”, who have a personal library filled with “how to” instruction manuals, but it doesn’t bring them any closer to their goal. The truth? Solutions appear when we go all in.

When I returned to college (for the second time), I didn’t know how to pay for it, how to fit in with classmates 20 years my junior, nor how to use my new degree. I threw myself completely into academia, loving every minute of it. During my second year, I (coincidentally?) booked several commercials which paid for my fees, new computers, and design software.
The Greek Theatre
Who could have predicted that I would give the graduation speech as class valedictorian, and that my graphic design degree would lead me to start my own business? I went all in, and the world laid itself at my feet.

Daylight Savings…or Losings?

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As a Chicago kid, I loved it when Daylight Savings rolled around. While the adults grumbled about “losing” an hour, I got excited about the prospect of warmer weather and the school year coming to an end! So now I consistently ask myself: When I “lose” something, what do I gain? Here are some “losses” that actually merit gains:

SOCIAL MEDIA. I tracked how often I picked up my phone in a four hour span, and it was embarrassing. The biggest trap was picking it up for “business”, but immediately getting pulled into irrelevancy, and then forgetting why I got on in the first place! When I chose to spend less time on social media, I gained opportunities for real connections: writing a letter, making a phone call, meeting for coffee. Connecting to just one person in any of these forms made more of an impact than any “like” or “post” ever could.

MONEY. I would probably shock most people with how much money I do not spend. This is not always a virtue. I got to the point where I couldn’t see the difference between spending and investing, so I spent nothing – and earned nothing. Then I had a change of heart. Last year I invested in a career coach and made a 500% ROI (Return On Investment). Then when I hired an office assistant, my stress level went down and my productivity went up! Money is energy. Investing in yourself is not an indulgence, it is a necessity.

TELEVISION. Years ago, a good friend referred to TV as the “opiate of the masses”, but I justified it as a business need. With today’s technology, we can either use it to watch as much as possible or watch what is important. I’ve auditioned for and been on more television shows this past year than is usual for me, but ironically I’ve been without a TV! February 1st marked my year anniversary of being TV-free. I can now look back and see how I had used it not as a form of entertainment, but as a form of distraction – distraction from my own goals and desires! Paying more attention to my thoughts and emotions, provided the necessary space for working creatively and participating in healthy relationships.

“Springing Ahead”, always coincides with that time of year for planting seeds. Once I have a clear idea of my desired future, I begin to organize the steps of how to make it happen. Living life without clarity (of goals) confuses decision making on a daily basis. When I “lose” a little bit of time to prioritize my life, I gain the freedom to move full steam ahead!

 

 

Transforming Work into Play

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So I’ve been re-listening to the philosopher, Alan Watts, talk about the concept of turning work into play, and this always excites me. He lays out examples of how tasks that are usually approached with a sense of dread and suffering, can instead be approached with a sense of playfulness and freedom. He illustrates the difference between work and play. The former must have a purpose/outcome, and the latter is done simply for joy (weeeee!). Our culture teaches us not only to separate one from the other, but to prioritize work over play. Watts suggests we blur the lines between the two.PLAY

So how do we do that? Take anything that we “have to” do. That’s what we call work. First notice how anticipating it makes us feel (yuck), and let it go. Let. It. Go. That dreadful feeling is entirely unnecessary, and just creates stress. Now, as we begin the actual work, the game is to focus only on that tiny bit we’re doing right now. Yes, this is Zen. This is being present: One moment at a time, with no self-critique and no urgency. IMPORTANT – the minute the mind wanders into thoughts of deadlines and judgment, we lose our sense of play.

That being said, I must mention there are immediate results to this. I can point to two amazing things that come out of play:  1.) Work becomes stress-free, and   2.) Magically, there is time for everything. I’m not kidding. I could try to convince you of these benefits  but that would just be too much work.

Is Inertia a Dirty Word?

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I’m walking through mud.

It literally feels like I’m walking through mud.

There’s this sudden, inevitable halting that is part of growth. Ugh, where did this mud come from, and why didn’t I see it coming? There’s no way I thought, “Hey, here’s some mud. I think I’ll slow down my trajectory, push my goals further off, and walk around in this crap for awhile.”

Resistance only occurs with movement.

Our blessing and curse as humans is our desire for more. Not more “stuff” (yet don’t get me started on the lie that is Black Friday), but more out of life. More energy. More recognition. More challenges. Cool, I know I can do that thing, now I wanna move on and do that other thing! It never ends. More more more. What we forget – every time – is that getting to the next level requires change. Everybody wants change. Nobody wants to go through change.

In order to become more than what we were yesterday, we must accept change. It’s a vicious, delicious, singularly human cycle. MUDIf you’re feeling sluggish, heartbroken, hopeless, angry, humiliated, resentful, rejected, etc. know that you’re definitely growing through something. Question is, are you going to see it as something that is happening to you? Or are you going to plant your ass down, push your fingers through the mud, and say, “Thanks, Yin – it’s because of you I will also have Yang. Bigger, better Yang.”

What Makes Your Acting Career Grow?

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All of my life, I’ve been so devoted to my career that it would take me by surprise when I’d see some actors not do obvious things like submit for auditions or mail the headshots they just paid hundreds of dollars for, or even trying to learn about the business. They never understood the value and the payoff of “planting seeds”.

Beware impatience.

For instance, when I was working in Chicago, a theatre director called me in for a lead in a show I never submitted for, and was ultimately cast. My roommate, a fellow “actor”, said, “Hunh – must be nice.” Her tone implied how “it must be nice not to have to do anything and still get a called in”. I was speechless. Had she not seen me bust my butt over the last several years, auditioning, auditioning, doing staged readings, auditioning, performing, auditioning, doing free work, performing, etc? Did she not see how it made perfect sense that my name would come up for this kind of role, because I had already worked so much around town? I mean, we’re talking years. (Truth is, she never submitted for anything.)

So what I’m saying is, it’s vital to plant seeds. Yet doing activities that are supposed to get us ahead when they have no immediate result, is the hardest thing to do. So we don’t, and we’re back to where we started for another day . . . another week . . . another month . . . another year.

This is why I hold Action Groups. This is why my programs do the things that actors just can’t bring themselves to do. Even if you don’t work with me, do something that will hold you accountable. Do something that will make the tasks easier for you. Just don’t do nothing. Nothing grows from nothing.

 

The Golden Rule of Marketing

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I receive several newsletters from entrepreneurs and/or artists in LA. They come in several different forms, and some are better than others. I may not read them all, but I tend to open them all because they are my colleagues. But what actually entices me to read them? Content.

The Internet, at the beginning of this 21st century, is essentially the “Wild West” with no law enforcement and it’s free to anyone willing to travel it! How awesome is that? This has, however, created a sea of “experts” in social media, but who has the best advice? The one that applies to you. But how can you be effective unless you know who/what you ARE!

"Who . . . are . . . YOU?

“Who . . . are . . . YOU?

Better than giving you a list of “10 Dos and Don’ts” (the most common device used in e-marketing), I’m going to cut to the Golden Rule of Self-Marketing: Share who you ARE.  This is too often confused with sharing what you do. While I don’t pay much attention to where my musician friends are gigging this month, I do care how much they love what they’re doing, and this sets the tone of their entire newsletter. I don’t practice yoga, but I read my friend’s yoga news, because she shares her world travels and spiritual experiences.

So if you’re sending out newsletters as a form of self-marketing, always ask, “What can I share about myself, and how does this help others?” I think actors make the most mistakes, when they just send a list of recent bookings. Ask yourself, how does this help others? Instead, share an on-set story, or something you learned along the way.  It doesn’t matter what you do, it matters who you are.

I Have Too Much Money

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Yep, that’s my problem – I have more money than I can handle.losing-money And as long as I continue to believe that, it will forever slip through my fingers.

Over the last 5 months, I’ve taken money education classes through the Actors Fund in Los Angeles. The first seven weeks we examined our earliest money memories, our family history, our assumptions about money, and more. This was not easy, but with carefully guided homework and weekly discussions led by a professional social worker, we saw things more clearly. We discovered that while we (all artists) claimed to be broke or bad with money, none of us had the same amount of it. None of us had the same parenting around it, and none of us had the same “script”.

For years, I thought my script was one of 'Rent an auditorium and charge $39.95 a seat. Thank you for coming.'“scarcity issues”. Turns out, that’s just a catchphrase used to sell wealth seminars. When I discovered what my true script was, the clouds parted, and I was ready to take on the next phase of unearthing my real numbers. Discovering exactly what I earned and spent each month – down to the penny – was both terrifying and liberating. Louise Hay says, “In order to clean your house you have to see the dirt.”

Money is just one facet of our lives that needs identification. It also applies to our talents – if we don’t know what are talents are, we will never use them wisely. When I work with entrepreneurs and artists (one in the same, really) I say,  It’s not who you know, it’s who knows you. And we must begin with ourselves. What do I want? What kind of person do I want to be known as? What brings me joy? When we recognize who we really are, it frees us to fully express it. We no longer give away or talents, but instead we use them wisely, and life no longer slips through our fingers.

 

LAW #1 Infinite Creativity

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Get Out of Your Head

Get Out of Your Head

Get out of your head and you will have access to infinite possibilities. How many times have we been told, “Get out of your head”? The problem is, the harder we try, the more we’re sure to stay in it. When our minds are occupied by thoughts of trying  to think ahead or trying to find the joke/game or what furthers the plot, we are no longer open to every possibility. So what to do? Get out of your head and get into  . . . the now.  You might ask: But if I get out of my amazing memory of impressive facts, how can I wow the audience with quick wit and pop culture trivia? Or, how can I make the scenes relevant without implementing current events and philosophical references? Personally, I hate when a stage gets littered with “clever clutter”. It’s a guaranteed sign that the actors don’t trust the scene. The 13th century poet and mystic, Rumi, said, “Sell your cleverness and buy bewilderment.” Observe the artist who successfully suspends their rational, linear mind andmoves ‘into the zone’. It’s when your thinking mind lures you out of the zone – out of the “now” –that you resort to the clutter. Be present. Look at your partner. Look at them entirely. Really look at them. (Or really feel them.) When you get into the present, your mind stops, and everything that is important rises to the surface. Compare the hyperactive dispensing of cleverisms to a string quartet where the musicians are banging on their instruments. If the “chatter” is noisy, then no one will notice the subtle pluck of the perfectly tuned viola. That subtle pluck could be what takes you to the next level of relationship and scenic progression. That subtle pluck was probably the heart of the scene. If you’d rather make a joke, then that subtle pluck will never be heard.