MARKETING – What’s the Point?

This marketing thing can (suck) be overwhelming. There’s so much to consider: what to say, who to send it to, is this the right photo? Five years ago, I  made a video called “Why Actors Want to Send out Postcards”.

In it, I talk about outside reasons/ business reasons why to send postcards, and it still holds up.

What I want to talk about now is the point of the connection. Whaaaat?

With every marketing piece, drop off, or phone call there is a point of connection. That moment when you’re talking to another human being  – in person, on the phone or via mail. This can be the biggest block for most of us. Too often we put the kibosh on taking action because we are so in our head about how the other person is going to perceive our outreach. The easiest way to solve that problem is to see the purpose of your action.

Sherlock used her Halloween card as an ice-breaker for her drop-offs.

“Following Doreen ‘s advice to meet CD’s in person was rewarding.

As it was before the Thanksgiving Holiday it gave me the idea to go in, drop off a little nosh and say Thank you. I had a purpose. NOT to ask to get cast or to be called in, but the sole purpose of thanking them (regardless of how long ago they called me in or if at all) I just wanted to thank them. I even got weepy with one as it hit me that I have a pension and it started with this one CD with whom I booked the biggest job of my life. It was an “us” moment. We did it together. I actually had fun because I like to thank and acknowledge those with whom I had/have/or wish to have a working relationship. I wouldn’t have done this on my own without Doreen’s support.”  ~ Sherlock Ganz, Actor

Be clear. Have a purpose. Dropping off to casting directors because they’re on your list is not good enough. Mailing a warm letter to a show creator because you truly appreciate their work is exactly enough. You get the idea.

So focus on the point of connection. Visualize that moment when someone reads your card, answers your call, or sees you in front of them. What is the real message you want to give? Now plan the perfect action that will create that!

Tune in to FACEBOOK LIVE every Tuesday 12pm PST!  You can participate in the discussion and ask questions on this or any other topic! So don’t wait until the last minute. Get on my Facebook page, “Like it”, and set your calendar alert!

Recognition on Mother’s Day

As I scrolled through the Mother’s Day Facebook posts, I began to see many people who acknowledged their unconventional relationships with their mothers: strained, estranged, abusive, or simply non-existent either by death or choice. This made me think of how many of us don’t get the support and nurturing we need, even when Mom is doing the best she can. It made me remember that as long as we continue look outside of ourselves for recognition, we will never be satisfied.

Being an entrepreneur takes tons of work, energy, time, and money with no guaranteed results. Sometimes it seems fruitless, definitely thankless. I mean who is gonna thank us? Who is gonna give us a promotion or a plaque for a job well done at our company? Promotions and awards exist to encourage loyalty and future productivity from worthy employees. Well aren’t we worthy employees? Don’t we deserve a promotion? A frickin’ plaque on the wall?

How we see ourselves is a choice.

In truth, we are the CEO, manager, and the most important employee of our “company”. If we don’t recognize all the work we do, we’re gonna get discouraged and slack off. Here are two examples of how I gave myself recognition this year.

1.) A while ago, I dipped my toe into social media as an actor even though I have no celebrity status. I did something small by simply taking audition selfies and describing them to the world. My goal was to share a variety of photos that reflected each specific role I auditioned for. While most of my peers fear the backlash of “on-line bragging”, I was surprised to see how much people liked it. My business coach reflected back to me how thoughtful and effective this kind of share was. She pointed out how my Instagram wall was a pastiche of characters that spoke to my commitment as an actor – not a list of random audition brags. Yeah, I work my ass off every single time, and I deserve to be recognized for it. This was my “plaque on the wall”.

2.) I had been working with a small, barely effective talent agency for two years, because at the time I signed with them I felt it was the best I could do theatrically. As I began to book jobs, I felt a subservient gratefulness to them since I was in fact getting out more than I had been in the last several years. Again, my business coach pointed to my successes and reminded me that I needed to find an agent who could up my game. I was scared and insecure – I needed a “mama” to push me out of the nest, so to speak. (My mom loves me, but this is not her department.) After composing an exquisite cover letter and sending out several submissions, I signed with an agency who has “upped my game” dramatically in just a matter of weeks. It was, and is, up to me to give myself that “promotion” in my company.

I’m an actor, yes, but I named my marketing company The Recognized Actor, because I believe that every person’s deepest desire is to be seen. Some confuse this with a desire for fame, but the real need is recognition for what we contribute to our tribes. If we look outside of ourselves for it, we are seduced into traps of following rules, people-pleasing, or working “hard”. Outside recognition, because of its transitory nature, is never satisfying. The only satisfying recognition comes from within.

 

 

 

 

 

 

April 15th is About Me, Not the IRS.

Tax season is about more than just my finances. It’s a time to dig out all the stuff I did last year. When I’m gathering all my data, I find stuff I forgot about…and some stuff I’d like to forget about. I don’t think it’s a coincidence that Tax Day is in the Springtime. I see it as a kind of Spring Cleaning when I can see what I want to keep in my life and what to throw out. If not for taxes, I’m sure I wouldn’t do it at all.

The value of life reflection is underrated if not completely dismissed. I learn from my mistakes (OK, maybe not always the first time around), and I learn from my successes. Especially now that I’m in a career “drought” it’s good to be reminded that last year was pretty darn good. When we review, we remember the crappy things that we survived, and we remember the wonderful things that came to fruition.  Reviewing my life patterns gives me perspective on the Big Picture.

I’m a big fan of looking at the Big Picture. It provides clarity when I can otherwise get caught up in the daily noise of survival. I see why I’m willing to undertake some projects and  why it would be wise to eliminate others – not easy for A-Types. It’s kind of like purging the closet. I can identify patterns that will either help me move forward or continually keep me stuck. Try this: open your calendar and review everything you did last week. What patterns do you see? Look around your home and do the same thing. What patterns do you see? Your refrigerator. See a pattern? Your car. See a pattern there? What one thing can you do today to improve your life flow?

The best person to tell us about our lives is us. The trick is listening to that person…that wise, wise person. So when you dread pulling out all your paperwork to do your taxes, look at it as an opportunity to make new decisions about the rest of your year.

 

 

Daylight Savings…or Losings?

As a Chicago kid, I loved it when Daylight Savings rolled around. While the adults grumbled about “losing” an hour, I got excited about the prospect of warmer weather and the school year coming to an end! So now I consistently ask myself: When I “lose” something, what do I gain? Here are some “losses” that actually merit gains:

SOCIAL MEDIA. I tracked how often I picked up my phone in a four hour span, and it was embarrassing. The biggest trap was picking it up for “business”, but immediately getting pulled into irrelevancy, and then forgetting why I got on in the first place! When I chose to spend less time on social media, I gained opportunities for real connections: writing a letter, making a phone call, meeting for coffee. Connecting to just one person in any of these forms made more of an impact than any “like” or “post” ever could.

MONEY. I would probably shock most people with how much money I do not spend. This is not always a virtue. I got to the point where I couldn’t see the difference between spending and investing, so I spent nothing – and earned nothing. Then I had a change of heart. Last year I invested in a career coach and made a 500% ROI (Return On Investment). Then when I hired an office assistant, my stress level went down and my productivity went up! Money is energy. Investing in yourself is not an indulgence, it is a necessity.

TELEVISION. Years ago, a good friend referred to TV as the “opiate of the masses”, but I justified it as a business need. With today’s technology, we can either use it to watch as much as possible or watch what is important. I’ve auditioned for and been on more television shows this past year than is usual for me, but ironically I’ve been without a TV! February 1st marked my year anniversary of being TV-free. I can now look back and see how I had used it not as a form of entertainment, but as a form of distraction – distraction from my own goals and desires! Paying more attention to my thoughts and emotions, provided the necessary space for working creatively and participating in healthy relationships.

“Springing Ahead”, always coincides with that time of year for planting seeds. Once I have a clear idea of my desired future, I begin to organize the steps of how to make it happen. Living life without clarity (of goals) confuses decision making on a daily basis. When I “lose” a little bit of time to prioritize my life, I gain the freedom to move full steam ahead!

 

 

Matchmaker, Matchmaker

Yeah, yeah Valentine’s Day, blah, blah, blah…..

So what do romantic relationships have to do with marketing yourself? Well if you’ve ever been on a dating site you know exactly what! If you’ve been out of the on-line dating scene, let me share some striking similarities….

THE PROFILE PHOTO – Going through potential dates’ photos is both exhausting and hilarious, because you see snapshots under the “WTH-were-they-thinking?” category: Women showing how hot they are with “slut” photos, and men showing their “adventuresome” side with long distance shots of them skiing, hang gliding, zip lining, etc, but you can’t see their faces? This is what happens when we get trapped into contorting ourselves into images of what we think they want.

 

 

 

 

THE PERSONAL BIOS – After awhile, you skim through the first paragraph because so many use the generic description, like “I love to laugh”, “I’m comfortable with a night on the town or relaxing on the couch binge watching”, etc. Too many people write the obvious, but don’t take the time to express sincere individuality.

THE ON-LINE EXCHANGE – “Hey”, “What’s up?”, “Hi”. I kid you not, people actually think communication begins this way. Of course, there’s the complete opposite approach where they write a tome and expect it to be personal? The problem here is overthinking. When we don’t write enough, we’re actually censoring ourselves based on the fear of saying the “wrong” thing. When we write too much, we assume that they won’t understand us, so we over explain.

Success lies in having a picture, a bio, and a pitch that truly expresses who we are. What most people don’t understand is that we can never do this alone. As I’m writing this, someone else is looking over my words, giving me honest feedback, because I know that two minds are better than one. My two cents? Team up with somebody, whether it’s for your professional profile or your online dating profile. We all need support from those who can see us as we are, not as we should be.

 

Games People Play

During this year’s Actor’s Fast Track event, I was constantly asked “What did you do [to get such great results]?” Everyone wanted to know how I booked four major network co-stars, a large print job, and two national commercials in 2016? I had a hard time explaining how it wasn’t really what I did, but more about what I didn’t do.

I didn’t play small.
I didn’t dismiss small successes.
I didn’t pass up opportunities.
I didn’t take no for an answer.
I didn’t try so hard.

Did I work my ass off? Yes. The big difference now is how I’m working. I hate it when people say “keep pushin'”, or “hard work pays off”. It’s really only as hard as we make it. When we do what we love, when we find joy in the details…it pays off. There are a couple of ways I find joy in the details. 1. I treat this whole thing as a game, and 2. I’m detached from the results. Happiness-Game-BoxWhen actors put themselves in constant “waiting and watching for results” mode, they lose hope and enthusiasm and make it harder to follow through. My former business coach said “keep your pipeline full” regarding sales (which is what the acting business is about, really). So when I target goal after goal I have no time to wait and watch. Not surprisingly, it is the unfavorable results that clarify my direction and my next best actions.

Last June when I visited Chicago, I tried to get representation  – I wanted to increase my playing odds and get a free trip home if I booked. It didn’t work. I kept busy in L.A., scoring more TV credits, and tried again after Thanksgiving. I spent weeks tracking down specific contacts, composing letters and following through with phone calls. I didn’t focus on the previous rejections. I simply looked at that result, changed my game, landed two meetings (I only had one in June ), and finally got representation!

If we know how every game will turn out, what’s the fun in that?

Playing to Play is Winning.

In my Action Groups, I notice how easily decisions are made when we are supported in a safe environment. When left to our own devices, however, we think… and think… and overthink a situation so much that we’re convinced there is no good decision after all, and we will have to live forever with our “bad” decision. Months later, we find ourselves in the same position as before, because we dared not take any action that did not come with a guaranteed result.

There are a few things that come to my mind.
1. Success is achieved by failing.
2. Nothing changes without action.
3. We will be fine no matter what.

2016 CUBS fans at the World Series

2016 CUBS fans at the World Series

Success is achieved by failing. Two weeks ago, I called talent agencies asking for a meeting. I wanted to quit before – literally right before –  I phoned the last one who actually said “yes”. Think about it. None of us learned to walk without first falling down. The greatest athletes “miss” more than they “hit”. Science itself is a discipline of experiments.

Nothing changes without action. Last year, when I ended my eleven-year relationship, I had no idea how I’d get by – at my age – on my own. I discovered parts of myself that I had hidden for years, and I found out that my life was just beginning. When we look at where we are in life – kids / no kids, partner / no partner, same job / new job – we can see how we are where we are because of a series of choices and actions.

We will be fine no matter what. A few years ago, I hit rock bottom financially, emotionally, and career-wise. This year, I booked more on-camera work than ever before, reestablished old friendships, and with a newfound sense of freedom I am living in the black. We are resilient creatures. Most of us have been through pretty tough times – some even horrific times – yet here we are, still dreaming, and still able to laugh.

So what do you want out of life? Are you willing to fall down first? Are you willing to take action no matter what? Are you willing to accept the strength of your own resilience?

Best. Day. Ever.

August 23, 2016. It was my sister’s birthday, but she was in Chicago, and I was pulling into a Malibu parking lot just before dawn.

It was kinda freaky being on the dark beach at 5:30am, and some of us weren’t quite sure where to park. Slowly, more and more people pulled their cars into the state beach parking lot, and then got breakfast from the catering truck. Every person I encountered was genuinely nice. Every. Single. One. I was shown my trailer, but had to immediately go into hair & make-up. (My breakfast had to wait, but no worries – my trailer had a microwave!) The make-up artist shared the story of how she met her husband, and we both agreed that Indian men are hot. LegMic

The actor sitting next to me extended his hand, and said, “Hi, I’m Justin.” He was very handsome, but I didn’t know what role he’d play in this episode. As I moved across the trailer to the “hair” side, I saw them finishing up with Gina Rodriguez, the show’s star. I’m always a little startled when I’m being made up with a star. Not because I’m starstruck, but because I’m jolted into the reality that we are both here to work. We’re both here to play make believe and create something fun for millions of people. It’s weird. And it’s awesome.

As we arrived on location, tDirectorsChairhe sun was up, a crew of at least a hundred people, and dozens of extras filled the scene. I got mic’d first on my thigh, then the normal way. Not sure why they thought they needed to go up my skirt at first, but sue me –  I loved being fussed over by cute men! While we waited for tech set up, Gina, Justin and I sat in our director’s chairs – our director’s chairs! By this time, I had figured out that Justin Baldoni was one of the stars too – doh! Hanging out with them felt so normal. It was easy to ask for a group selfie.

My part was wrapped by 10:30am.SocMed_MOAA I walked back to my car, knowing that I had been part of one of television’s top shows, had been treated like a queen, had worked with the show’s “favorite” director, MalibuBeachand casually shot the breeze with TV stars. I didn’t want to leave, so I took off my shoes and rolled up my jeans. I walked straight out onto the beach and waded in the ocean. When I had my fill of playing with the rolling tide and wet sand, I sat down in the sun for just a little longer. The warmth penetrating my skin and the breeze flirting with me felt like …. unconditional love. Yeah, unconditional love.

She Wants to Lead a Glamorous Life

Giving "Rosie" some information.

Giving “Rosie” some information.

So last week, my episode on FOX’s Rosewood aired. I took my time seeing it, because doing a one-liner is no big deal. And yet it is.

It had been way too long time since I booked a TV gig. When I finally did, it felt like I had climbed out of a well, was hanging over the edge, and trying to catch my breath. And the sun felt good on my face.

When I got the call for the co-star audition, I was looking forward to seeing the casting director again, because it had been years, and he was one of the kindest CDs I met when I first came to town. On the other hand, I hated going in for “the maid”. Don’t get me wrong, I have no problem going in for a domestic, but I never get cast in that type of role no matter how hard I try. I started to think that not only was it a waste of time, it was (geez) only one line, I wasn’t gonna get it anyway, and I should really just call my agent to say I can’t make it.

Wait. WHAT?

I was actually talking myself out of an audition! And I’d been subconsciously doing this kind of stuff for some time, which is what had kept me down in that dark-yet-comfortable well to begin with.

The actual shoot was less than glamorous. I was immediately put into a maid’s outfit, and my hair & make-up were  . . . “domestic”. I sat in my trailer far, far away from the actual shooting, so I just read my book. The trailer got colder as the hours went by. It was five hours before I was called to set. By the time they shot my scene, the cast & crew were ready to go home. I made a point of just doing my job with no fuss, thinking that no one should really notice me. Yet the writer immediately approached me for a line adjustment, the director introduced himself, the guest star generously shared fancy soaps with me (we were in a hotel), and the star of the show was . . . gorgeous. I was out in under an hour, then drove the 50 miles home. Yes, that day I worked doing what I love.

Externally, it wasn’t such a big deal, but internally, it really was.

 

Transforming Work into Play

So I’ve been re-listening to the philosopher, Alan Watts, talk about the concept of turning work into play, and this always excites me. He lays out examples of how tasks that are usually approached with a sense of dread and suffering, can instead be approached with a sense of playfulness and freedom. He illustrates the difference between work and play. The former must have a purpose/outcome, and the latter is done simply for joy (weeeee!). Our culture teaches us not only to separate one from the other, but to prioritize work over play. Watts suggests we blur the lines between the two.PLAY

So how do we do that? Take anything that we “have to” do. That’s what we call work. First notice how anticipating it makes us feel (yuck), and let it go. Let. It. Go. That dreadful feeling is entirely unnecessary, and just creates stress. Now, as we begin the actual work, the game is to focus only on that tiny bit we’re doing right now. Yes, this is Zen. This is being present: One moment at a time, with no self-critique and no urgency. IMPORTANT – the minute the mind wanders into thoughts of deadlines and judgment, we lose our sense of play.

That being said, I must mention there are immediate results to this. I can point to two amazing things that come out of play:  1.) Work becomes stress-free, and   2.) Magically, there is time for everything. I’m not kidding. I could try to convince you of these benefits  but that would just be too much work.